Yesterday, Stampin’ Up! announced a Color Renovation. You may ask… What is a Color Renovation? Well, in this case, it means a complete renovation of the color families with the release of the 2010-2011 Stampin’ Up! Idea Book and Catalog on July 1, 2010. I cannot adequately express how EXCITED and energized I am by these luscious, fresh, fashion forward and hip colors along with the return of some all-time favorites from previous In Colors which will be added to the “regular” line of core colors. In addition, you’ll also see an organizational overhaul of the “color families” into “color collections!” Here is an outline of what to expect…

Stampin’ Up! will be reorganizing the “color families” into 40 Stampin’ Up! Core Colors! There will be four color collections with 10 colors in each and the term “color families” will no longer be used. As part of these color collections, you’ll see the return of 10 In Colors. There will also be 5 new colors.

The 10 returning In Colors (current and old) that will be included in the regular line of Core Colors include:

Baja Breeze, Melon Mambo, Pacific Point, Pink Pirouette, Rich Razzleberry,
Riding Hood Red, River Rock, Soft Suede, Tangierine Tango, and Wild Wasabi
The five new Core Colors are:
Daffodil Delight, Early Espresso, Cajun Craze, Cherry Cobbler, and Marina Mist
The four color collections along with the reassigned colors are:
Brights Collection

Regal Rose, Melon Mambo, Rich Razzleberry, Pacific Point, Tempting Turquoise,
Old Olive, Daffodil Delight, Pumpkin Pie, Tangerine Tango, Real Red

Neutrals Collection

River Rock, Chocolate Chip, Soft Suede, Early Espresso, Crumb Cake (formerly Kraft),
Sahara Sand, Very Vanilla, Whisper White, Basic Gray, Basic Black

Regals Collection

Elegant Eggplant, Night of Navy, Not Quite Navy, Always Artichoke, Garden Green,
More Mustard, Cajun Craze, Riding Hood Red, Cherry Cobbler, Bravo Burgundy

Subtles Collection

Pink Pirouette, Pretty in Pink, Rose Red, Perfect Plum, Marina Mist,
Bashful Blue, Baja Breeze, Wild Wasabi, Certainly Celery, So Saffron


Now for some EYE CANDY… A visual of the new Color Collections:

NEW IN COLOR FOR 2010-2011:

There will be 5 new In Colors introduced with the 2010-2011 Idea Book and Catalog which will be available on July 1. Now for the exciting news…

In Colors will be available for TWO (2) YEARS!!! Yes, you heard me… This is awesome news which I’m really excited about. In the 2010-2011 Idea Book & Catalog, as I mentioned, there will be 5 new In Colors. Then, with the 2011-2012 Idea Book & Catalog an additional 5 new In Colors will be introduced. This will bring the total of available In Colors to 10 with five rotating out and five rotating in every year. Confusing? Naw, it really is simple and makes a lot of sense…

The 5 new 2010-2011 In Colors coming in July are called:

Blushing Bride
Concord Crush
Peach Parfait
Pear Pizzaz
Poppy Parade
I admit, before I became a demonstrator, I couldn’t justify purchasing the In Colors because they were only good for “1 year” and that seemed like a waste of money to me. But know that the In Colors are going to be sticking around for at least 2 years, I’m really stoked and excited to see the new In Colors!

Over the next couple of months, watch for information regarding new color kits including the Stampin’ Up! markers for all the Core Colors which will include the former In Colors and the new colors along with the expansion of colors for Stampin’ Pastels and Watercolor Wonder Crayons. There will also be an awesome NEW Color Coach tool that will make selecting colors for a project even easier.

Have a Sunny Stampin’ & Scrappin’ Day!
Pam Staples